Digital marketing is a great strategy to know your customers better. As there are no geographical boundaries, it has helped business owners to go overseas with their products. It has also helped many businesses to drive engagement and create brand loyalty.
While digital marketing strategies are quite useful, there are some practices that have become old school or outdated. These trends are either ineffective or less effective due to modern and coherent approaches. In fact, many of them aren’t even followed by a professional marketing consultant in Adelaide and elsewhere.
So, which digital marketing practices are no longer effective? Let’s find out:
1. Keywords in SEO
This might be offensive for many digital marketers, but SEO (Search Engine Optimization) isn’t about keywords alone. You must understand that to rank a website higher in the SERP (Search Engine Result Page), a cutting-edge SEO or digital marketing strategy is required. It should comply with the stringent standards of the Google algorithm. Moreover, it should be combined with impeccable content and thorough contextual analysis.
This doesn’t mean that keywords aren’t important. The thumb rule is to give equal emphasis to all SEO practices. That’s what a professional marketing agency in Adelaide does.
Remember that relying on a particular strategy instead of an integrated approach is a waste of time, energy, and effort.
2. Multiple Social Media Accounts
Opening multiple social media accounts isn’t helpful unless you have separate domains with a large number of users. Let’s take the example of Apple. The company has separate social media accounts for all its services like Apple Music, Apple Podcasts, Apple News, etc.
However, you must understand that they have extensive users worldwide. People need different content for their applications and services.
If you implement this strategy for a small or medium-sized business, it won’t work. Instead, it will increase your burden of account management and regular updates.
Imagine the time/effort it would take to maintain multiple accounts for all popular social media sites (Facebook, Instagram, and Twitter). And if it still doesn’t work, all your efforts will be wasted.
The smart way to do social media marketing is by combining all your social media presence into one account. You should also focus on good quality social media content as it has the power to attract a larger audience. If you can’t do this alone, you can hire a marketing agency in Adelaide for best-in-class social media marketing.
3. Content Alone isn’t the Hero!
Just as keywords alone can’t get you a higher SERP ranking, you can’t rely on content alone, either. Effective content marketing requires unique content with proper SEO optimization to rank on the first page.
You must understand that a customer’s needs change with time. Although they need informative blogs, they might also ask for more engagement and diversity. That’s only possible by SEO and variations in content presentation.
Presenting the same old content with no engaging images and videos could become boring for the readers. When someone visits your website, their expectations are higher than what they have experienced earlier. You must meet those expectations and offer an immersive user experience.
4. Too Many Backlinks
Backlinks often symbolize the “vote of confidence” from one site to another. It indicates that your website content is reliable and preferred by others.
That’s why the more backlinks, the better for your website! Unfortunately, Google algorithms have gone beyond such approaches. Now, it’s not about the number of backlinks that’s important, but the quality that’s determined by the domain authority.
Domain authority represents the relevance of a website in a particular industry or area. If a website has a higher domain authority score, it means it has more chance of top ranking in SERP. So, instead of increasing the number of backlinks, it’s worth focusing on the quality.
You will also be saving money, as the average cost of buying a link is $ 361.44.
5. Buying Product Reviews
Marketers buy product reviews to improve their customer reach and engagement. But, little do they know that customers have become smarter and savvier. They can easily identify the fake reviews and links that you buy.
Meanwhile, Google has also updated its algorithm to identify such irrelevant and misleading reviews. So, even if it sounds promising, buying product reviews would be a waste of money. Customers would rather rely on a legitimate review website than fake product reviews to make buying decisions.
Implement New Digital Marketing Approaches with Professionals
Hopefully, now you know which digital marketing strategies wouldn’t work for your business. If you are following them, it’s time to change your practices!
Instead, you can take consultation from a professional and recognized marketing consultant in Adelaide to come up with the best digital marketing strategy for your business.
