Marketing coaches are a great option for business owners and marketing managers who want to improve their strategies but don’t really know how to do that.
You may be brimming with inspiration, having all these cool ideas you’d like to test, but you’re scared to try it out because you’re unsure whether it will help or damage your business.
Hire a marketing coach for small business!
They will listen to your ideas and vision and apply their experience to help you distinguish good ideas from bad ones. They will teach you how to think and approach problems. You can then apply that knowledge not only in marketing but also in other areas.
If you’re not sure how to find a suitable marketing coach for your business, we’ve compiled a list of tips that will help you in your journey:
The most important thing to look for in a marketing coach is their level of care. There are many coaches who are in it for a quick buck. They will enforce deceitful marketing techniques to score as many customers as possible, set aside an hour or two to give them a course in marketing, and that’s it.
We’ve heard countless horror stories about marketing coaches wasting people’s time and money and not getting any results. That’s usually the case because they simply don’t care.
On the other hand, you have coaches who are in it for their own benefit, of course, but also because they believe that their knowledge is valuable enough to be transferred onto other people. They don’t employ scammy tactics, and they’re honest about what they can do for your business.
Look for people who are genuine. Set aside a couple of days to go through their references and see how they talk to clients. The bad ones are easy to distinguish because they offer grandiose promises for ‘’cheap prices.’’
Asking for referrals is a must in any screening process. The best way to know whether someone is worth your time and money is by asking people who have worked with them in the past. If you know someone who has employed the services of a marketing coach, ask about their experience.
Was it good? Did they actually learn something? Was the knowledge they received valuable enough to improve their business’s results?
Asking for referrals is not only a good way to find time-worthy marketing coaches, but also to know who to stay away from.
This goes hand-in-hand with our previous tip. Most reputable marketing coaches will list the names of their previous clients, or their clients will mention working with them. A quick Google and social media search are enough to find a couple of mentions.
Once you do, check out how well the company is doing now. Is their marketing interesting and brings results? Or is it lackluster and run of the mill? Check their online presence and see if it’s something that you enjoy and would like to implement in your strategy.
Another important thing to consider is how the marketing coaches market themselves. Make sure to screen any potential candidates — check their website and social media accounts. Check how well their website performs on Google. Check how their business is doing at everything you’d like your business to excel at.
How can someone share valuable knowledge with you if they can’t apply it to their own business?
The most secure way of knowing what the coach is like is scheduling a consultation call. See how they present themselves and how they market their services. Listen to the tone of the voice and pay attention to what type of language they’re using.
If they’re making grandiose promises and using a lot of buzz words, the chances are that they’re only interested in your money. If they spend half the consultation call on talking about themselves instead of inquiring about your business, that’s usually a red flag.
Marketing Calalyst’s marketing coaches are here to help you and your business strive. Our experts take great care of their clients and focus on result-driven actions and lessons that will help you become proficient in marketing.
Book your first consultation call with us, and let’s find the best way to help your business grow.