If you want to see your small business grow with velocity, the best thing you can do is hire a professional marketing coach.
A marketing coach for small businesses has years of experience going through everything you’re going through and has come up with the solutions through trial and error so that you don’t have to.
By getting to know your business values and mission, they can advise and help you implement the strategies for success.
A coach can add considerable value to your business, and here’s everything you need to know about what they can do for you.
Small businesses are very different from big businesses that are already well-established. Not only do they have completely different goals, but they also face different challenges and constraints. For example, think about a local bakery in comparison to a fast-food chain that targets clients globally.
Therefore, it makes sense to hire a specialised marketing coach that has experience developing marketing strategies and plans specifically for small businesses.
They will begin by delving deep and learning everything there is to know about the business, inside and out. This is essential to developing a personally tailored marketing strategy and will help them put the appropriate marketing tools in place.
Your coach will evaluate the marketing processes that your team follows. Workers are the key to building a successful business, but the processes are essential. It’s useless having a wonderful team, but they constantly butt heads due to the same problems. Automating mundane or lengthy processes can be a key factor in improving the customer experience.
At the end of the day, building trust in your brand and building relationships is how you’ll retain customers. Your coach will help you connect better with your audience and ensure you build those important relationships.
As a small business owner, you might find yourself being a Jack of all trades and having to wear many caps.
Unless you have young kids who keep you up to speed on the latest TikTok trends, it’s time to be honest with yourself and admit that you’re not an expert at marketing.
You probably started with cold calling, then moved on to digital marketing, and may even be using Facebook or Instagram ads. If that’s working for you—great! But… implementing tactics if you don’t have a solid strategy means you keeps chasing the wrong things, with no gage of whether it’s working or not.
Don’t waste time on random acts of marketing. A small business marketing coach has the professional expertise to do the market research and help you build, manage, and maintain a strategic marketing plan that will move you towards achieving your goals.
Small businesses often can’t scale because, simply, things don’t get done. This may happen because you don’t want to do them, or you don’t have time.
You probably need a change of mindset: being a one-person show or a solopreneur isn’t sustainable. A marketing coach will help you gather the right kind of people you need on your team to upscale your business.
Allow yourself to sleep eight hours a night, maintain a work-life balance, and still have time for a cold one on the weekends. Instead of trying to do everything on your own, focus on what you’re good at, and hire people to do the things that aren’t in your area of expertise.
You also don’t need to make all the business decisions impulsively or alone. A marketing coach is both a soundboard and a trusted confidante. They can provide valuable support and help you tackle challenges using appropriate strategies and processes.
When you become too preoccupied with running your business your way, it becomes more and more difficult to identify areas that need attention, and things can start to fall between the cracks.
Remember, without customers, you have no business. So, spending money on developing a sound marketing strategy and sales funnel should be an absolute top priority.
Bring a marketing coach in to take a look at your business and assess any current gaps, identify possible low-hanging fruit opportunities, and help you implement the necessary measures to convert the fruit into jam.