The world has gone digital and there is little doubt about that. However, it is crucial to work out which digital platforms are the right platforms for your business to reach your customers and generate more leads from your digital marketing campaigns.
We provide the following digital marketing services to generate more leads for our clients:
Digital Marketing Strategy
All effective marketing starts with strategy formulation. We sit with you and analyse your business to determine the most relevant digital marketing strategies to be implemented for your business to generate more leads. This strategy formulation process involves looking at what to include, and importantly, what to exclude. Most times, you can’t do it all, so it’s about making informed decisions on how to spend your marketing budget effectively to generate as many leads as possible with the budget in place.
If you aren’t on page 1 of Google, you need to get there – and quickly! This is where Google AdWords can be a super effective search engine marketing strategy. Remember, people are only searching for a product or service, because they are in the market now to buy.
Google Display Network (GDN)
Google Display Network banners work on the same principles as Google AdWords and are served for relevant keyword searches, but in visual banners, as compared with text only Google AdWords.
Google Remarketing Banners
So, we have managed to get customers to your website, but what if they don’t buy or make an inquiry? We then send them ads via Google Remarketing tracking codes. Google remarketing is super targeted because you are only advertising to customers are not only interested in your industry sector and have been to your website as well.
Facebook Advertising & Remarketing
As we know, everyone is on Facebook. Well, if not everyone, 80% of the population and people who are on Facebook visit it daily, often many times per day. Facebook advertising campaigns are an effective way of getting targeted, relatively low-cost advertising messages to your market and to generate more leads.
As with Google Remarketing, we can put a tracking code on your website and send ads on Facebook to potential customers who have visited your website and can keep your business in the frame for when they are ready to make a purchase.
Like Facebook, Instagram is a very popular social media platform and can be an effective place to advertise your business and generate more leads.
If you have had a video created or even a television commercial, why not promote it on YouTube, the world’s second largest search engine beyond Google? YouTube gets around 15 million Unique Audience Visitors (UAV) per month in Australia, and at this stage, is still a low-cost advertising platform and who doesn’t love video??
Email marketing is a tried and true marketing performer for generating more leads from your previous customer base. Communicating with your previous customers is effective because they already know, like and trust you and that makes it easier to generate more leads from the email campaign.
Mobile Marketing – SMS & MMS
Similar to email marketing, mobile marketing is really effective in advertising your campaign to your previous customers who know, like and trust you – thereby stimulating repeat sales. What do we love about mobile marketing? We love that everyone has their phone close by and who doesn’t read a text message when they get it?
Content Creation Services
We create content across a range of platforms including: social media posts on Facebook, Instagram and LinkedIn, blog articles, E-newsletters, and videos for websites and for sharing on social media platforms.
Landing Pages Design
We design and build landing pages for specific advertising campaigns. All of the above digital advertising campaigns all link but to a specific, targeted landing page to capture more leads. This is a crucial part of the lead generation model. To find out more about our 5 Step Lead Generation model, click here.
Example of Effective Digital Advertising
Picture this…you’ve got one crack at securing a lucrative portion of over $35 billion dollars’ worth of Defence contracts. These contracts will also fund your entire organization for the next 20 years…so what approach would you take?
In short, you would leave nothing to chance and go in all guns blazing!
Book a Free Consultation
If you need a hand in creating your next digital advertising campaign or you are not quite sure where to start, then why not take advantage of our first free consultation? We might just be the digital marketing agency Adelaide that you are looking for to help you take your business to the next level.
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