‘Marketing technology and mobile advertising are changing every day. Your company can stay ahead of the competition by seizing opportunities as they come.’ says Kain Vodic, Director of Adelaide Marketing Agency, Marketing Catalyst.
Consumers are on their phones constantly, including when they shop. Whether they’re making a purchase or simply researching items, stores, and sellers, customers are relying on mobile devices to buy things, and businesses should be focused on creating a personalized, location-based shopping experience to stay competitive.
Adelaide Marketing Agency recommends focusing on user experience
As more people utilise their phone for searching and purchasing online, it’s extremely important to focus on the mobile end-user experience. The way people can find information on your business and interact with your website from their phone is crucial to mobile marketing success.
Most companies see about 50 percent or more of their traffic from a mobile device. Even incremental changes with a focus on mobile can lead to strong results.
Take advantage of beacon technology
Beacons are tiny devices synced with shopper’s smartphone through Wi-Fi or Bluetooth and allow retailers to identify and track people as they shop. This kind of technology shows retailers what their customers are looking at and buying in order to better personalise their marketing.
Using beacons, marketers can provide personalised messaging based on a customer’s specific location. This essentially puts the vendor’s message in the hands of the customer at the right place at the right time.
The beacon can allow the vendor to do anything, from getting them into a store to promoting a particular product while they are shopping.
Learn to track mobile sessions
Mobile shopping sessions tend to be shorter, as people grab their devices while waiting for a train, taking the elevator, etc. However, sessions happen more frequently, and business owners need to learn how to string these together into a complete sales cycle.
On a technical level, that means … better tracking and attribution models. Business owners need to know that the person bought only after searching for their product with a mobile device on Google, reading a review on their mobile online, directly visiting their website on their mobile, and then switching to their laptop computer to make the purchase.
Optimise your content for mobile searches with an Adelaide Marketing Agency
Adelaide Market Agency, Marketing Catalyst, says the biggest mobile marketing trend to watch for in 2019 is mobile SEO and search. As search engines focus more on providing an improved user experience for its mobile users. This will continue to change mobile SEO in the new year.
To learn more:
Download our free our resources here
View our portfolio page here
or contact us to schedule a meeting here
To learn more about Marketing Science, visit the Ehrenberg Bass Institute’s official website here