Advertising has changed forever, and yet aspects of it remain unchanged. The challenge for clients and Adelaide advertising agencies is to identify the differences.
What has changed?
Well, just about everything. As you have probably already determined if you have been working with an advertising budget for a year, five years, or even twenty years, achieving advertising success has been challenging.
The main element of change is of course the internet, and more specifically, how consumers have changed their media consumption habits and consequently, their path to purchase from your business or one of your competitors.
The Latest Thing …
You have probably heard of the latest thing. It pops up every other month now. A few years ago, it was the latest thing . . . for the year. And before that, it was the latest thing for the decade.
Sometimes, keeping up with the latest thing can make you feel dizzy and overwhelmed.
And that is understandable. If we were not doing this all day, every day, we would feel the same way.
A Few Simple Rules for Advertising Success
By understanding that consumers are in different stages of the path to purchase, we use different advertising levers to get the desired result – more leads, and with good sales conversion, more sales revenue in the bank. That’s name of the game, isn’t it?
1) Create Awareness & Stimulate Demand
Get increased sales from your advertising campaigns.
Consumers need to be aware that your business and its products or services are in their market, and we need to regularly remind them of this. We can also create demand by having by seasonal sale events designed to keep stock moving and dollars in coming in.
Effective advertising for creating demand includes TV advertising, radio, online display ads, email advertising, mobile advertising via MMS or SMS, Facebook paid ads, local area flyers and newspaper advertising.
2) Nurture the Customer Relationship Whilst Demand Builds
As you would know, not every customer who inquires with your business is in the market and ready to buy. If only they all were! It would make everyone’s job easier … But these consumers are still sales opportunities to be harnessed.
Effective marketing for nurturing customers while they are in the research and contemplation phase includes content marketing, which is the current Latest Thing. Content marketing is designed to positively influence the consumer who is online and in research mode. Content marketing of its very nature is soft sell. It is a way of gently reminding these consumers who haven’t made up their mind who to buy from, that your business is subtly, a great choice for them.
Effective content marketing for nurturing a customer whilst their demand manifests, is through social media marketing (Facebook, Twitter, LinkedIn, YouTube and many more) and through soft sell email marketing. Blogging can also provide very useful content on how your business can solve the consumer’s problem.
3) Fulfilling Demand
These customers are in the market, ready to buy now. Hallelujah! We all love these kinds of customers, right? These consumers have done all their research, or are just plain simply in the mood to buy and away they go. Our job is to get them to come to your business.
Effective advertising techniques for appealing directly to consumers in the market to buy now, include search engine optimization (SEO), Google Adwords campaigns and targeted TV, radio, online display ads, email advertising, flyers and newspaper advertising (for certain demographics).
They are the few simple rules for advertising success, but now you need a local Adelaide advertising agency who can put this theory into practice … And you have come to right place! We think so, but the best way for you to find out for yourself is to meet with us for a free consultation over a coffee and we can see if we are a good fit for each other.
Our Advertising Services
We produce the following advertising services for our clients:
- Advertising strategy
- Search engine optimization (SEO)
- Google Adwords campaigns
- Direct mail campaigns
- TV advertising
- Radio advertising
- Social media marketing including paid Facebook advertising
- Mobile advertising including display, SMS and MMS
- Media buying services
So, if you are looking for an Adelaide advertising agency who can help you navigate the changing Adelaide advertising landscape, and yet harness the constants of advertising like creating attention grabbing creative campaigns, crafting hot retail offers which drive sales, then we would love to hear from you.
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