Best Digital Marketing Methods
The big wide world of online advertising can be daunting, especially if you are unsure about which of the many available methods are most effective and worth your time.
Generally speaking, most digital marketing platforms and mediums work – it’s simply a matter of determining which are best for your particular business.
In this article, we will go over some of the top online marketing methods that your business can use in 2021 & beyond.
Best Digital Marketing Methods
Some of the best digital marketing methods available today include:
As far as social media advertising goes, Facebook is #1.
Facebook has over 2.7 billion monthly active users – because of this, they have a certain level of power that other online platforms do not. They have an immense amount of data available to advertisers that can be used to your advantage.
According to a recent article, Facebook makes up more than 80% of the total advertising spend of all social media platforms.
The reason for this?
Facebook ads can be incredibly profitable.
With advanced algorithms, targeting capabilities, and various options for advertising styles, Facebook is a great platform to devote a portion of your marketing budget towards.
Instagram is another great platform for online advertising.
The Facebook-owned social media app allows users to share images and video with the world.
With over 1 billion active accounts, Instagram has proved to be a profitable opportunity for online marketing efforts.
The popularity of ‘influencer marketing’ was born on Instagram and has resulted in billions of dollars in sales.
That said, you don’t just have to use influencers to advertise on Instagram – businesses have the option of paid story posts, feed posts, video ads, and much more.
If that isn’t enough to motivate you to try advertising via YouTube, then get this – video ads are one of the most effective ways to advertise your business online.
This is especially true if you offer a product or service that is ‘visually appealing’ to consumers… for example, if you own a car dealership then online video ads are one of the best ways to market your business.
YouTube also offers banner ads, overlays, and other forms of advertising.
Pay-per-click (PPC) Google Ads are very popular due to the ability to ‘gauge’ search intent and present a unique advertisement or landing page depending on what a user is searching for.
Google Ads can be an effective way to market your business online with potential for a great ROI, allowing you to ‘match’ your ads with only the users that you want to help.
Mobile marketing, or SMS marketing, involves sending promotional text messages to customers or leads.
This is one of the most direct ways to communicate urgent offers or sales to consumers, and the increasing popularity of text as a marketing method is a testament to how profitable it can be.
Search engine optimization (SEO), when done correctly, can result in a constant influx of visitors, leads, and sales.
If you implement proper SEO strategy and execution, you can take advantage of the approximately 3.5 billion Google searches per day!
Social Media Content
Growing your businesses’ social media accounts on platforms such as Facebook, Instagram, and Twitter can be very profitable.
With consistent posts that are engaging, useful, and ‘share-able’, you can grow a social media account that offers great returns and allows you to ‘market’ to your followers repeatedly, free of cost.
Email marketing is considered to be the best way to continue marketing to your past leads and customers.
Once you have a customer on your email ‘list’, you can continue promoting to them for free – the bigger your list, the more sales it will generate.