For South Australia-based businesses that have yet to use online advertising or businesses who are using digital marketing but are not happy with the results, this article will help introduce some of the best ways to make more sales with online advertising.
Why Digital Marketing?
Digital marketing is all the rage these days, and for good reason – it is cost-effective, allows for laser targeting, and ultimate optimization.
The control you have for your business when it comes to online marketing is unmatched.
Not only can you select who does and who does not see your ads (based on age, location, gender, habits, behaviours, income, etc.) but you also have access to an immense amount of data about who is interested in your advertising.
Previously, a billboard or TV ad could certainly produce great results for businesses that could afford the hefty amount of capital to risk advertising with those mediums – however, now any business can compete thanks to the cost-effective nature of online advertising.
Even if your marketing budget is small, you can show your message to only people who are most likely to lead to a sale.
Most successful businesses, online or not, use digital advertising – if you aren’t already, why not?
Digital Marketing Strategies
Following are some of the most popular methods of online advertising that offer great returns on investment.
Search Engine Optimization (SEO) is a great entry point for businesses to start growing their online presence.
With SEO, your blog and other content is optimized to ‘rank’ on Google and other search engines – as in, appear in the search results when a user searches a relevant keyword or query.
SEO marketing takes time but can be incredibly effective… and profitable. Once you have a page ranking for a great keyword, this can mean leads and sales flowing in 24/7.
Social Media Marketing
Platforms like Facebook and Instagram are immensely popular for consumers and advertisers.
Growing your social media accounts is an organic process, similar to SEO – it can take time, but when done correctly it can result in lots of sales for your business.
By posting relevant and engaging content frequently and consistently, you can grow a following for free.
Pay-per-click advertising means you pay every time a user clicks on your ad.
You can ‘bid’ on certain keywords that are relevant to your business; for example, you can have a Landing Page for your Adelaide car dealership that appears whenever a user searches for ‘South Australia car dealer’.
The ability to target users that are most likely to interact with your business and continually optimize your ads (based on data) to make the most of your ad spend is what makes Google Ads (and other paid advertising methods) so attractive for companies.
Get Help With Digital Marketing
Marketing Catalyst has an expert team to help you generate more leads and sales with online advertising – contact us today for a free consultation.