But with the number of marketing agencies and firms moving into Adelaide, how do you pick which one to trust? You have a lot of control over the decision you make and not just the immediate budget, but how the long-term potential of your business grows into the future.
Whether you’re looking for an all-in digital marketing agency, a specific social media expert, or a marketing consultant that will steer your business in the right direction, you should invest time into finding the best partner. So what is the difference between good and great?
Here are seven features to consider before you sign on the dotted line.
1. Local market know-how
It’s not Sydney or Melbourne, and that’s a virtue of its own. But it also means your marketing partner has to know South Australian customers, trends and what actually works on the platforms here.
When they can talk through real local examples – what worked for other Adelaide businesses, and not case studies from overseas – that’s always a good sign. If they can’t, they may lack the depth of local insight you require.
2. Strategy comes first
The best companies don’t start with “let’s build a logo” or “let’s run ads.” They begin with your goals. Who’s your ideal customer? What’s your long-term vision? What do you want your marketing to do?
Be wary of agencies that try to sell “one size fits all” packages despite not inquiring into these questions first. Effective marketing is never one-size-fits-all.
3. Clear communication and reporting
You should never have to wonder what’s going on with your campaigns. A good firm will keep you up to date on timelines with regular communication, and will share reports that make sense no jargon, no nonsense.
And they should be accessible when you have questions. Trust is not developed in the dark: Trust is developed when your partner shares their life with you, and vice versa.
4. A proven track record
And don’t just take their word for it insist on proof. Here are their case studies, client testimonials, before-and-after, and even their Google reviews. A good digital marketing agency Adelaide should be excited to display the results they’ve delivered for other people’s businesses!
5. Up-to-date with SEO and GEO
Search is changing fast. Keywords ranking just doesn’t do it anymore. The emphasis now is on relevance, helpful content, and fitting in with how AI-driven search engines are transforming the Internet.
A forward-thinking firm can articulate how it’s doing SEO today and how it’s preparing for what comes next – whether that’s Generative Engine Optimisation (GEO), or something else entirely.
6. A team (or trusted pair of partners)
Be it content writing, graphic designing or managing your PPC campaigns – you want to have a good feeling that the team has the necessary skills for your specific goals. Some agencies subcontract work, which is O.K., as long as they are open about it and only work with professionals they fully trust.
7. Shared values and fit
This one’s easy to miss, but it’s just as important as the tech-speak. If the firm listens to your ideas, communicates in a manner that suits your style and treats you more like a collaborator than just another client, the relationship will be exponentially more effective and enjoyable.
Ready to find your match?
Hiring a marketing firm is an important (and larger investment) and like any investment it’s best to go in prepared. Look beyond the sales pitch and consider how they operate, communicate, and whether they truly “get” your business.
If you want to hash it out, or get a second opinion, we can chat, as well. Our free, no-obligation consultations are intended to assist business owners from Adelaide in understanding just what sort of marketing help they actually require.
Let’s discuss your needs and discuss your choices whether that’s couching with us or telling you where to go. Need more info? Send us a message
