Juggling a business in Adelaide and trying to keep up with social media trends and updates? It can seem like a full-time job. Between new platforms, algorithm updates and changing audience behaviour, it’s easy to get overwhelmed – particularly if you’re a smallish team or a one-woman show.
But not to worry — you don’t need to go viral or post each day to thrive there. All you need is an intelligent, sustainable plan that makes sense for your business in your market.
Here’s what Adelaide business owners must know about social media advertising in 2025.
1. Choose the Right Platforms (Not All of Them)
In 2025, it’s not about being on every platform — it’s about being where your customers are. Here’s where the dominant figures stand:
• Facebook: Still going strong for Adelaide businesses, particularly in the local targeting and events spaces. Ideal for promoting or for community interaction.
• Instagram: It’s all about the pictures here — great for retail, lifestyle, hospitality, and personal brands. Reels continue to perform well.
• LinkedIn: Best for B2B, consultants, and professional services. Posts that contribute to thought leadership and behind-the-scenes looks at the company perform well.
• TikTok: Good for those with a young audience, but don’t join unless you can post regularly with engaging video content.
•Threads & X (formerly Twitter): Very niche in Adelaide, but useful for thought leaders and live-event commentary.
Begin with one or two platforms that fit with your audience and concentrate there. It’s more important to do less and do it really well.
2. Content That Works in 2025
You don’t have to have flashy graphics or viral dance trends to dominate on social media. What your audience craves, is authenticity, utility, and interest. Here’s what to focus on:
• Short-form video (Reels, TikToks, Stories): Ideal for visibility and brand voice.
• Educational posts: “How-to” tips, local knowledge, or answering of FAQs.
• BTS: Give your audience a glimpse of your team, your methods, your store or office in Adelaide.
• Client stories & testimonials – Social proof is strong.
• Local involvement: Highlight local causes, partnerships or customer shoutouts.
Keep organised with a content calendar and try to batch content if you work with a small team.
3. Keep It Manageable (Even Solo)
You don’t need to post daily. Instead, try:
•3 articles a week (content, promotional, engagement)
•1 short-form video weekly
• Scheduling programs such as Buffer, Later or Meta Business Suite
• Creating on-brand images fast with canva
Also, think about repackaging content — turning blog posts into Instagram carousels, turning FAQs into LinkedIn tips, or posting customer reviews as Instagram Stories.
4. Don’t forget Local SEO + SMM Do not just ignore Local SEO + Social
Your local SEO can get some help from social media content. By tagging your Adelaide location, using hashtags such as #AdelaideBusiness and #SupportLocalSA, and promoting check-ins and reviews.
Generative AI tools and search engines are merging social content with local results more and more—so staying relevant and location-aware is more important now than ever.
We Can Talk About Your 2025 Social Someday
Not sure where to start? Or would you like help perfecting what you’ve already got? We would be pleased to provide a complimentary, no-obligation conversation about your social media goals, and how to set up your content strategy to work with your workload — not against it.
So now let’s help adjust what you do on social media so that in 2025 it’s easier, smarter and delivers for your business in Adelaide. Have questions? Contact us.
