If you own a business in Adelaide, you’ve heard the statement a hundred times: “You need a marketing plan.” And yes, that’s true, but the real issue is: which strategy is right for you.
The options can feel overwhelming. There’s SEO, paid advertising, content marketing, social media the list goes on. What works at a bustling café on Rundle Street is unlikely to be the recipe for success for a law firm in Glenelg for instance. The challenge is figuring out a way to do so that both fits your goals and your audience and is within your budget.
Start with your goals
Before you even start strategizing tactics, have an understanding of what it is you want to achieve. Chances are you want to get new customers in. Profile readers on this mission include: Does re-engaging former customers matter to you? Perhaps you’d like people to spend more every time they buy from you, or you want to break into a different part of the city.
Once you know what you want to achieve, it is easier to develop a plan for achieving it. Paid search is often a fast way to start getting new traffic, but if long-term growth and brand awareness are more important to you than driving traffic today or tomorrow, then SEO or continuous content creation might be the better choice for you long term.
Know your audience
Adelaide is not one market, it’s a lot of smaller markets. That means you should know your audience and how they act. If you’re going after a younger demographic, they are probably spending more time on Instagram or TikTok. If you’re looking for homeowners who need things like landscaping or renovations, they’re likely to be searching on Google instead.
Consider how your best customers find information, what kind of content they prefer consuming and whether they would be more responsive to special offers or helpful advice. The more you know them, the better for marketing.
Work within your budget
Not all forms of marketing are created equal. Writing blog posts or running social media often costs more time than money, whereas say, Google Ads or video production, require a significant upfront spend.
If you’re getting your business off the ground, it’s better to concentrate on one or two things, rather than trying to be all things to all people. Try them out, see what sticks and grow from there. Companies that attempt to do everything at the same time typically end up spending a lot of money and seeing little return.
Keep an eye on the numbers
You can’t “do marketing” once, then check it off a to-do list. The market evolves, people’s habits change and competitors adapt their strategies too. That’s why it is so crucial to monitor what’s happening and to make changes when you need to.
You can use simple tools like Google Analytics or Meta Ads Manager to gauge what is working and what is not. And if you have the Internet marketing agency Adelaide in the trenches, make sure that they’re sending you the updates that are making a difference on the bottom line not just the updates that have a bunch of pretty charts.
Use local knowledge
Adelaide has its own rhythm. Seasonal buying behavior, local events and community networks all impact how people spend. Most of the time, just about anything that recognizes these local insights will work better than a cookie-cutter plan copied from somewhere else.
That’s the benefit of working with a person who knows the Adelaide market. They can assist you in creating campaigns that resonate with the people you seek to reach.
Let’s talk about your business strategy
Every business is unique and therefore there is no one-size fits all answer. If you are unsure about how to begin, we would love to meet you for a chat for FREE. We’ll discuss what you want to accomplish, what’s getting in your way and what kind of strategy could have the biggest impact on your business.
Zero sales pressure just actionable advice you can use. Contact and let’s find out what’s possible.
Contact us here!
