If you are a business owner in Adelaide, you have likely considered using a marketing agency at some point. Perhaps the traffic to your website has been dead in the water, your social media has been lacking engagement, or you simply haven’t been getting much in the way of return on investment (be it time or money) in your marketing efforts.
But what is it really like working with a marketing company here in Adelaide – and is it worth the effort? So let’s go through what you should expect, particularly if you’re thinking of getting help from the outside for the first time.
Why use your local Adelaide marketing agency?
Yes, you could hire a firm based anywhere. But there are some clear benefits in going with a team that has Adelaide covered inside and out. A local business also is more likely to know how South Australians shop, what the seasonal trends are that matter and how community events impact buying behaviour.
They also know something that an outsider might not: the local business culture and players in the market which can help you get in front of the right people in ways a total stranger might not. And if you prefer meetings in person, a local partner is able to do that. This kind of perspective is often the difference between a campaign that resonates and a campaign that doesn’t.
Services you’ll usually find
This might be a slightly different list of offerings from one marketing company to the next, but your run-of-the-mill style firm should be hitting these sorts of bases:
• Strategy and planning: figuring out the message you want to spread, mapping campaigns and ensuring everything reflects your brand voice.
• Digital advertising: running Google Ads or social ads that generate targeted traffic and leads.
• SEO: so you can be found quickly and easily when people in Adelaide (and even beyond) need what you do.
• Content marketing: Blogs, newsletters or guides that establish your business as helpful and reliable.
• Social media management: Weekly posts, engaging with your community, paid promotions.
• Web hosting and website design: revamping a dusty and rusting site or launching one that doesn’t, you know, suck.
Some companies do everything in one house, while others specialise in a few things. The trick is to know what kind of business you are and ask the right questions early on.
What the process looks like
Here’s how the process generally goes when you decide to hire a marketing company:
1. Discovery call or meeting – You discuss goals, audience, current marketing efforts and what’s not working.
2. Proposal or strategy session – They will outline their recommendations, what will success look like and how much it will cost.
3. Onboarding –This is a place where you can provide them with brand assets, access to your site and socials and agree on the way you communicate.
4. Execution and reporting – The campaigns go live. You should see regular updates, and can insist on clear reporting. The top end agencies don’t build it and forget, they test, tweak and refactor along the way.
Finding the perfect partner
When you’re comparing adelaide marketing companies there are a couple of fundamentals to look for:
• Clear pricing – no hidden extras
• Straightforward communication
• Local case studies or testimonials
• An openness to work together rather than push a package
• Knowledge of businesses like yours
Ask yourself: Do they get what I want? Are they listening or just selling?
Let’s have a chat
Your search for the ideal marketing partner does not have to be a daunting experience. If you are not sure where to begin, we would welcome an opportunity to have a complimentary conversation about your business. We will discuss your goals, your challenges, and what a marketing approach might look like that would yield you the best results.
No fluff, no industry speak – just plain, honest advice, delivered in a straightforward manner targeted at Adelaide Businesses.
Let’s discover your best marketing path for growth start a conversation with us
