Is Your Marketing Strategy Fixed or Flexible?
When you work in marketing it helps that you keep an open mind, especially when it comes how you develop your marketing strategy. Keeping an open mind helps you to remain flexible, and lets you notice changes or improvements in your marketing strategies quickly. Markets are Dynamic & Forever Changing At one point one particular […]
3 Signs that it’s Time for a Brand Refresh
People sometimes go through ‘new look’ phases where they find another hairstyle or wardrobe style to sort of upgrade or transform themselves for the better. The same thing happens to businesses. It is similar in a sense, but it is more commonly known as a brand refresh. Same Brand, New Look … At hearing it […]
Developing the Right Marketing Strategy for Sales Success
Sale campaigns are crucial to delivering your business the extra sales spike you need to make strong profits or to move old stock which is sitting around and becoming less desirable by the day. There are two over-arching aspects to making a sale campaign work really well for you:1. External marketing strategy; and2. Internal marketing […]
The Importance of Strategic Marketing Planning
I remember as a kid growing up in the Broken Hill out in the bush and watching 1980’s Christian TV ads where an impassioned preacher was delivering his sermon and hollered to the congregation: “If you are FAILING to plan, you are PLANNING to FAIL …” These ads have stuck in my memory for over thirty […]
