Your business needs to visible to attract new customers. Occasionally new customers will stumble upon your business, but to attract new customers and grow your business, you will need to undertake a strategic advertising or marketing campaign. Without any form of advertising or marketing, businesses are as good as invisible.
Asking the Right People for Advertising Assistance
A business owner invariably has a deep knowledge in his field of business or in the services and products their business offers. However, it does not automatically make the person an expert in marketing and advertising.
Your advertising and marketing activities are too important to the overall health of your business to leave to chance.
For that reason, it makes sense to hire those who are experts in such fields, specifically those working in a local Adelaide advertising agency.
3 Reasons Why Businesses Seek Help from Ad Agencies
Some may wonder why businesses choose to have other people handle their advertising and marketing instead of doing it themselves, especially when the media providers such as TV & radio stations and the newspapers, have their own sales reps or “Account Managers” who seem to be capable of handling these matters for you. And therein lies the answer – these so called “Account Managers” are in fact sales reps. They have sales targets and budgets to meet in order to keep their jobs and in most cases, get paid commissions or bonuses on their sales. The advertising they are offering may be of more benefit to them to your business . . .
In addition to this, Adelaide businesses may seek to use the services of a local Adelaide advertising agency for the following reasons:
- Work with the Experts in the Advertising & Marketing Field
People working in these agencies are experts and specialists either in advertising in general or in a particular field. Agencies like these are typically composed of skilled media buyers, designers, strategists, researchers, digital experts, and more. For smaller businesses who can’t justify the full time wage of a marketing manager and the associated on-costs of employment such as superannuation and various leave entitlements, outsourcing to an advertising agency can bring you an array of benefits including expertise, better results and lower costs.
- Free Your Time To Focus on Other Areas
Though multi-tasking is a habit all those who are involved in business tend to get used to, sometimes too much of that can be counterproductive. If all the time is allocated towards advertising and nothing else, other operations might be left to collect dust. Of course, this is something no business owner would want. For that reason, they hire advertising agencies so they can focus more on business operations, maintaining client/customer relationships, and other such tasks. Through such practice, business owners can focus more on actually running their business, while the real experts think of ways to bring more clients/customers their way.
- Get the Added Value of an Unbiased Outside Perspective
At times, the problem with in-house marketing staff or with the business owner themselves is that they always feel more inclined to their products than anything else. Often the “curse of the marketing manager” is that they take on a role of “Brand Champion” which can have the unintended effect of overlooking competitive threats and weaknesses, which once addressed, become opportunities for growth. While there is nothing wrong in believing in one’s own product, it is always helpful to get outside opinions from other experts. Agencies can objectively point out what sells and what doesn’t for a certain product or services, and form the appropriate advertising plan that works around any potential flaws.
Take the First Step to Growing Your Business …
Some of the reasons stated above may already apply to you, or you may have your own reasons for looking for an ad agency to help you out. Either way, we will be more than happy to give you the advice and expertise you need to boost your sales and grow your business.
To arrange a free consultation with us, you can contact us here or call us on 1300 733 255. Leave your advertising to the experts, and allow yourself to fully focus on your business, while we bring in sales.
Author: Kain Vodic, Marketing Strategist, Adelaide, South Australia.
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