Marketing Strategies for Small Business

Mobile Marketing

As a small business owner, your resources in the form of time, money, and personnel are limited. Yet, you need a foolproof marketing strategy to get your products to your target. There are marketing tips you can use without spending in excess. Some of these are: Invest in a Website You are likely to be […]

Step 3 of Lead Generation: Inspiring Action

At this step in the sales funnel, your interested customer has engaged with your ad and has been brought to a relevant landing or web page filled with high-quality content that warmed them to your offer. The next step in the 5 Step Lead Generator model is to inspire action. Great content is vital for […]

Step 4 of Lead Generation: Driving Conversions

In the fourth step of our lead generator model, we now need to convert. At this point, your customer has been brought into your sales funnel and pre-sold on your offer thanks to great content. On top of this, the copy has inspired action, which means they are now ready to provide you with their […]

Step 5 of Lead Generation: Sales and Reporting

Sales  The final step of the 5 Step Lead Generator model has less to do with leads and more with actual sales. See, by now the customer has converted from traffic into a lead – they have engaged with the entire front end of the sales funnel so much so that they’ve offered their contact […]

No, digital marketing isn’t just Facebook.

marketing-strategy

There’s more to marketing online than social media. Let’s hear from a marketing agency in Adelaide.   We’re at an interesting time with marketing. Trends come and go before businesses have the chance to implement new strategies. While marketing has more visibility than ever before, it’s also demanding… and requires weekly, daily and sometimes, hourly […]

Most companies don’t know how their marketing is performing.

Adelaide marketing agency

This is what a marketing and advertising agency in Adelaide thinks. The top marketing challenge for brands is generating leads. Following this, proving the ROI of marketing activities, identifying the right channels and securing budget are major pain points.  Interestingly though, some brands don’t pay enough attention to their marketing data (and how their activities […]

5 reasons why video content can work for your brand

Yes, video marketing can work for your brand. Says a marketing agency in Adelaide.   We sat down recently with one of our clients. The conversation bounced from SEO to advertising and onto digital marketing.  “We’d love to do video, but it just won’t work for our business…”  An important lesson came from this meeting… […]

Branding is important. But your marketing efforts should generate LEADS.

Adelaide Marketing Agency

Marketing campaigns, without the fluff, generating real leads.  It happens all the time. Brands inject thousands of dollars into a marketing campaign, with crossed fingers (and little strategic backbone). And yes, there’s certainly a time and place for good branding. But, the issue is, when branding is the reason for running the campaign in the […]

Why stories are essential to content marketing

People love stories. And businesses can leverage this.  As humans, we connect with stories. We tell them, watch them, react to them and create them. But we don’t just see narratives in our personal lives. For businesses, storytelling is the secret sauce to resonance. As a marketing agency in Adelaide, it’s a tool we’ve seen […]