Search Engine Optimization (SEO) is one of the best ways to attract consumers to your business in an organic way, increasing your online reach and ultimately leading to more sales and revenue.
Organic search is the single largest source of web traffic – we are in an era dominated by free information and easily-retrieved articles, where users expect to be able to find answers and get help in a matter of seconds via search engines.
When businesses implement proper SEO strategy from expert SEO company in Adelaide, they can receive an exponential amount of visitors and web traffic. Once a page starts ranking well for a competitive keyword, the increase in traffic contributes as a benefit – it is a cycle that keeps on giving, starting with the right SEO strategy.
Organic traffic is free and works ‘around the clock’ – once a blog post ranks for a keyword, that post continues to ‘work’ for you 24/7.
The benefits of SEO are countless, with the only downsides being the competition and time it takes to start receiving traffic.
3 Best SEO Techniques
SEO is a very complex ‘game’, with many subtle changes that can make a large impact on how your website performs on the search engines.
Many of these tactics can cost a lot of money, and businesses today spend large amounts on increasing their search rankings.
That said, there are a few SEO techniques that can be easily implemented for free that can produce great results.
Enhance User Experience
Google wants to provide the best results for each users search – this is how Google remains #1, by providing the most relevant answers for users’ questions.
What does this mean for you?
Google wants to provide users with websites that look good, are easy to use, and seem trustworthy.
If your website is outdated, slow, or with poor design, Google will be less likely to present your blog posts on the first page of results.
Also, the longer a user spends on your website, the more likely Google is to increase your page rankings.
Write Longer Articles
One of the easiest ways to increase page rankings is to simply write longer content.
Statistically speaking, a 3000 word article is more likely to rank higher than a 2000 word article, a 4000 word article is more likely to rank higher than a 3000 word article, and so on and so forth.
That said, it isn’t always ideal to write long-form content. If a search query can be answered properly in 500 words or less, a 5000-word article may be unnecessary and impact a user’s experience.
Optimize For Mobile Phones
It doesn’t matter whether you are an e-commerce store or a service provider, the fact of the matter is this; your website must look good when visited from a smartphone.
Approximately two-thirds of Americans now own smartphones, and this number is similar for other first-world countries (such as Australia).
Google understands the importance of this, and if your website is not optimized to be fully-functional via mobile phone, your rankings will suffer.