When you are operating a small sized business, you have to focus on the right kind of digital marketing strategies that can be effective for your enterprise. Here are some of the top digital marketing strategies that prove to be effectual in impact and results –
Blogging with focus on SEO
It is important that you concentrate on blogging, with focus on the SEO aspect. This can help you to have a loyal audience that can follow you to the word and eat out of your hands. You have to look for effective ways to fix the problems that might be plaguing your target customers. Such kind of concept is found to be working in any industry. In case you happen to be a small medium business, rather than blogging about the newest industry award that your business has got, write on actual issues that prospective customers are searching for.
Make research about what your audience is looking for
You need to make guesses. Also, you may use the Ahrefs Keywords Explorer or a similar tool that can help you to look for seed keywords that are relevant. In case of a realty business, this can be things such as real estate, home, buy / sell house etc. Then check out the “Questions” report and find out about the most popular questions that people are searching about. Then, you have to choose the best possible keywords for your business, and create optimized content after analyzing keyword difficulty. When you can do this and be able to rank, it can be possible for you to get passive, consistent and free Google traffic every month.
YouTube Video marketing
The second biggest search engine, YouTube is a platform where people look for solutions to their problems. You can try Video marketing on YouTube, and create a video around a popular topic, suggesting a few items in the process. In the video description, you may recommend the best products to use as well. For related terms, your video can also manage to rank in Google and other search engines.
Social media marketing
This is a great digital marketing technique, where you have to pay more focus on marketing on various social media platforms such as Twitter, Facebook, Instagram. It can be very useful for your business and can allow you to establish contact with the users directly. Rather than posting boring promotions and updates to followers on all channels, focus on a single social network. It takes time and effort to build a quality following. You have to be consistent in order to make it work out completely.
You can develop your own podcast or get interviewed on the podcast of someone else. It can be useful for building audience and brand, although building traction can take some amount of time. Even if you lack the industry connections or equipment to create a popular podcast, you can always try with minimum resources and build step by step.
You have to find a great digital marketing agency to help you in your journey and Marketing Catalyst is here to help you all for your marketing efforts. You can review our digital advertising and online marketing packages here – https://www.marketingcatalyst.com.au/digital-packages/