Step 4 of Lead Generation: Driving Conversions
In the fourth step of our lead generator model, we now need to convert. At this point, your customer has been brought into your sales funnel and pre-sold on your offer thanks to great content. On top of this, the copy has inspired action, which means they are now ready to provide you with their […]
Step 5 of Lead Generation: Sales and Reporting
Sales The final step of the 5 Step Lead Generator model has less to do with leads and more with actual sales. See, by now the customer has converted from traffic into a lead – they have engaged with the entire front end of the sales funnel so much so that they’ve offered their contact […]
No, digital marketing isn’t just Facebook.
There’s more to marketing online than social media. Let’s hear from a marketing agency in Adelaide. We’re at an interesting time with marketing. Trends come and go before businesses have the chance to implement new strategies. While marketing has more visibility than ever before, it’s also demanding… and requires weekly, daily and sometimes, hourly […]
Most companies don’t know how their marketing is performing.
This is what a marketing and advertising agency in Adelaide thinks. The top marketing challenge for brands is generating leads. Following this, proving the ROI of marketing activities, identifying the right channels and securing budget are major pain points. Interestingly though, some brands don’t pay enough attention to their marketing data (and how their activities […]
5 reasons why video content can work for your brand
Yes, video marketing can work for your brand. Says a marketing agency in Adelaide. We sat down recently with one of our clients. The conversation bounced from SEO to advertising and onto digital marketing. “We’d love to do video, but it just won’t work for our business…” An important lesson came from this meeting… […]
Branding is important. But your marketing efforts should generate LEADS.
Marketing campaigns, without the fluff, generating real leads. It happens all the time. Brands inject thousands of dollars into a marketing campaign, with crossed fingers (and little strategic backbone). And yes, there’s certainly a time and place for good branding. But, the issue is, when branding is the reason for running the campaign in the […]
Ads ‘following’ you around online? This is re-marketing (and you don’t want to ignore it).
Businesses, re-marketing is a valuable marketing tool. Here’s why. You either love or hate it… those ads following you around. What you first thought was a coincidence is, in fact, clever advertising. We use this strategy in our marketing agency in Adelaide. Why? Let us explain. Okay, so you’ve got an overseas trip coming up. […]
Why stories are essential to content marketing
People love stories. And businesses can leverage this. As humans, we connect with stories. We tell them, watch them, react to them and create them. But we don’t just see narratives in our personal lives. For businesses, storytelling is the secret sauce to resonance. As a marketing agency in Adelaide, it’s a tool we’ve seen […]
5 Reasons to Write for Your Readers, Not for SEO
Adelaide marketing agency reveals the tricks to getting the most out of your website blog posts To get the most out of online marketing activities, SEO is a useful place to start. But it’s not the only piece of the marketing puzzle that makes up a successful online content strategy. Focussing on SEO and ignoring […]
Social Media Advertising: Is it really worth it? Adelaide Marketing Agency Reveals
How to get the most out of social media advertising without breaking the bank There’s a lot of hype surrounding social media advertising, but is it worth it? And how do you implement an advertising strategy without shelling out the big bucks? As an Adelaide marketing agency, we’ve got the answers. Adelaide advertising agency tells: […]